Disappointing CANCON news from the CRTC
As you probably know, there has been a lot of talk over the last couple of years about modernizing Canadian Content rules. Discussions have revolved around various ways to make CANCON smarter, so that more emerging artists would receive airplay. Nearly all parties were in agreement that radio stations often meet their CANCON quotas by repeating a handfull of Canadian superstars over and over again. There were various proposals presented to the
-Canadian Independent Recording Artists' Association (CIRAA) proposed an emerging artist quota
- Record companies and radio broadcaster proposed a bonus system
- Indie Pool proposed a points system (www.letsfixcancon.ca) CRTC to
address this issue.
In short, all parties, including the CRTC, recognized the growing problem. Even the radio broadcasters themselves agreed that the CANCON problem existed and offered to address it by receiving a small bonus when they played emerging artists. Never before has there been such unanimity that the very foundation of CANCON was threatened if our public airwaves were not used to develop Canadian artists. The CRTC held an extensive review of this and other matters last spring and recently announced its decision.
Unfortunately, the news is very bad. In a 3-2 split decision, the CRTC has decided to not change CANCON. It will remain at 35% and there will be no incentives or quotas for radio stations to play emerging artists. Instead of offering our own biased opinion on this, here are some quotes from a dissenting opinion offered by CRTC Commissioner Stuart Langford :
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